Allview is a Romanian brand of electronics. It was founded in 2002 and is owned by the Visual Fan company, based in Braşov, Romania. Its main products include smartphones, tablets, notebooks and accessories. Its phones are manufactured in China by various OEM partners. Allview was ranked third in the Romanian smartphones market share at the end of 2015, behind Samsung and ahead of Huawei. Its parent company had a turnover of € 68.2 million at the end of 2016, and its owner and CEO is Lucian Peticilă.
In September 2017, the brand launched the Allview X4 Soul Infinity smartphone, which introduced the first virtual assistant that supports the Romanian language, called AVI.
In June 2018, the brand launched the Allview X5 Soul Pro smartphone, its first model to feature rounded screen corners and a dual camera.