Archos is a French multinational electronics company that was established in 1988 by Henri Crohas. Archos manufactures tablets, smartphones, portable media players and portable data storage devices. The name is an anagram of Crohas' last name. Also, in Greek, it's a suffix used in nouns indicating a person with power. The company's slogan has been updated from "Think Smaller" to "On The Go", and the current "Entertainment your way".
Archos has developed a variety of products, including digital audio players, portable video players (PVP), digital video recorders, a personal digital assistant, netbooks, more recently tablet computers using Google Android and Microsoft Windows (tablet PCs), and smartphones.
By the year 2000, Archos became an important player in the portable media player market and this was demonstrated by the groundbreaking year 2000 release of the very first disk-based digital audio player (DAP) called Jukebox 6000. This product paved the way for the high-capacity DAPs, which finally resulted in the wide adoption of digital and MP3 players. Archos' success during this period was attributed to its strategy of technological leadership, releasing different iterations of a product line, which featured a succession of products with better specifications and technology than their predecessors.
In the latter part of the 2000s, Archos began to lose to Apple, which - for its part - introduced its own portable devices such as the iPod. This development highlighted a trend in the technology industry where beating competitors to the market and equipping products with the most advanced technology available do not always translate to success. The company started phasing its portable media players in 2008 to focus more on its Android tablet range.
In 2013, the company entered the mobile phone market by launching a series of smartphone models in the market. Archos Titanium, Archos Platinum, Archos Neon, Archos Xenon, Archos Cesium, Archos Oxygen, Archos Helium, and Archos Diamond.