Asanzo phone brand

Asanzo's logo

Asanzo Electronics Joint Stock Company (now Asanzo Group Joint Stock Company) was established in 2013 and has a manufacturing plant with an investment value of up to 20 million USD in Ho Chi Minh City. With a strategy instead of directly confronting foreign giants such as Sony, LG and Samsung, Asanzo chose a segment that no one has ever beat, which is low-cost TVs specializing in serving rural areas and low-income families. short. At the same time, the company also chose a solution to reduce unnecessary functions and save expensive advertising costs so that Asanzo TVs are 30% cheaper than high-end foreign products. Thanks to these policies, Asanzo quickly dominated the domestic TV market. According to statistics at the end of 2017, Asanzo entered the Top 4 Vietnamese TV market with a market share of 16%, following LG (17%), Sony (25%) and Samsung (35%).

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