Grundig phone brand

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Grundig is a German consumer electronics manufacturer owned by Arçelik A.Ş., the white goods (major appliance) manufacturer of Turkish conglomerate Koç Holding. The company made domestic appliances and personal care products.

Originally a German consumer electronic company, Grundig GmbH was founded in 1945 by Max Grundig and eventually headquartered in Nuremberg. It grew to become one of the leading radio, TV, recorder and other electronics goods manufacturers of Europe in the following decades of the 20 century. In the 1970s, Philips began acquiring Grundig AG's shares, leading to complete control in 1993. In 1998, Philips divested Grundig. In 2007, Koç Holding bought Grundig and put the brand under its home appliances subsidiary Arcelik A.Ş. Koç is a publicly-listed conglomerate with more than 80,000 employees.

Grundig began in 1945 with the establishment of a store named Fürth, Grundig & Wurzer (RVF), which sold radios and was headquartered in Fürth, northern Bavaria. After the Second World War, Max Grundig recognized the need for radios in Germany, and in 1947 produced a kit, while a factory and administration centre were built at Fürth. In 1951, the first television sets were manufactured at the new facility. At the time Grundig was the largest radio manufacturer in Europe. Divisions in Nuremberg, Frankfurt and Karlsruhe were established.

In 2013, Grundig launched its home appliances (white goods) product range, becoming one of the mainstream manufacturers in Europe. Parent Arcelik A.Ş., has more than 27,000 employees worldwide. Grundig has manufacturing plants in several European cities that deliver Grundig products to more than 65 countries around the world.

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