Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, China. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washing machines, microwave ovens, mobile phones, computers, and televisions. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy.

According to data released by Euromonitor, Haier is the number one brand globally in major appliances for 10 consecutive years from 2009–2018. The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune's Global 500 list with a revenue of $27.7 billion.

Haier Group also consisted of two listed subsidiaries in three exchanges: Haier Smart Home (SSE: 600690; ex-Qingdao Haier Co., Ltd, ), Haier Electronics Group Co., Ltd. (SEHK: 1169), and "D-share" listing of Haier Smart Home in China Europe International Exchange of Frankfurt.