HTC Desire 728 Ultra specs, comparisons, faq, opinions

Name: HTC Desire 728 Ultra
Brand: HTC
SKU: P-OMZ-UE2PJ
Rating: 3.0 (21 reviews)

Released 2016, October 153g, 7.9mm thickness Android 5.1.1, Sense UI 32GB storage, microSDXC
Octa-core 1.5 GHz Cortex-A53 Mali-T720MP3 Dual SIM (Nano-SIM, dual stand-by) About 246.4 USD
5.5" 720x1280 pixels
13MP 1080p
3GB RAM MT6753
2800mAh Li-Po

HTC Desire 728 Ultra overview

HTC Desire 728 Ultra is a smartphone that runs on Android. It was released on 2016, October. HTC Desire 728 Ultra has 5.5 inch, Super LCD2, a resolution of 720 x 1280 pixels screen. HTC Desire 728 Ultra uses Mediatek MT6753 (28 nm) chipset, Octa-core 1.5 GHz Cortex-A53 CPU, Mali-T720MP3 GPU. HTC Desire 728 Ultra supports 2G, 3G, 4G networks with Dual SIM (Nano-SIM, dual stand-by). It has 13MP Single main camera, 5MP Single selfie camera. It uses Li-Po 2800 mAh, non-removable battery. The price of HTC Desire 728 Ultra is about 246.4 USD.

Score the key features of HTC Desire 728 Ultra compared to the other phones on the market:

CPU Cores: 95 / 100 points
Camera pixels: 47 / 100 points
Screen resolution: 36 / 100 points
Battery capacity: 70 / 100 points
Price: 29 / 100 points

HTC Desire 728 Ultra full specifications

NETWORK
Technology	GSM / CDMA / HSPA / EVDO / LTE
2G bands	GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 CDMA 800 / 1900
3G bands	HSDPA 850 / 900 / 1900 / 2100 CDMA2000 1xEV-DO
4G bands	1, 3, 5, 7, 8, 38, 39, 40, 41
Speed	HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps
LAUNCH
Announced	2016, August
Status	Available
BODY
Dimensions	157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)
Weight	153 g (5.40 oz)
SIM	Dual SIM (Nano-SIM, dual stand-by)
DISPLAY
Type	Super LCD2
Size	5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio)
Resolution	720 x 1280 pixels, 16:9 ratio (~267 ppi density)
PLATFORM
OS	Android 5.1.1 (Lollipop), Sense UI
Chipset	Mediatek MT6753 (28 nm)
CPU	Octa-core 1.5 GHz Cortex-A53
GPU	Mali-T720MP3
MEMORY
Card slot	microSDXC (dedicated slot)
Internal	32GB 3GB RAM
MAIN CAMERA
Single	13 MP, f/2.2, 28mm (wide), AF
Features	LED flash, HDR, panorama
Video	1080p@30fps
SELFIE CAMERA
Single	5 MP, f/2.8, 34mm (standard)
Video	1080p@30fps
SOUND
Loudspeaker	Yes, with stereo speakers
3.5mm jack	Yes
COMMUNICATIONS
WLAN	Wi-Fi 802.11 b/g/n, hotspot
Bluetooth	4.1, A2DP
GPS	Yes, with A-GPS
NFC	No
Radio	FM radio
USB	microUSB 2.0
FEATURES
Sensors	Accelerometer, proximity, compass
BATTERY
Type	Li-Po 2800 mAh, non-removable
MISCELLANEOUS
Colors	Black Gold, Cappuccino Brown
Price	About 246.4 USD

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Frequently asked questions:

How much does HTC Desire 728 Ultra cost?
The reference price of the HTC Desire 728 Ultra is about 246.4 USD (in 2016). This price may vary slightly depending on the market and region.
Where can I buy a HTC Desire 728 Ultra phone?
The HTC Desire 728 Ultra phone was manufactured in 2016 and you can hardly buy it now.
Does HTC Desire 728 Ultra support 5G?
No, it does not support 5G.
Does HTC Desire 728 Ultra support NFC (Near-Field Communication)?
No, it does not support NFC.
What are the dimensions of the HTC Desire 728 Ultra, what are the sizes?
The size of the HTC Desire 728 Ultra is 77.8 x 157.9 x 7.9 mm (width x height x thickness).
What is the weight of HTC Desire 728 Ultra?
The weight of the HTC Desire 728 Ultra is 153g.
What type of screen does HTC Desire 728 Ultra use?
The screen of HTC Desire 728 Ultra is Super LCD2.
What is the screen size of HTC Desire 728 Ultra? What is its screen ratio?
The screen size of HTC Desire 728 Ultra is 5.5 inches. The screen ratio is 67.9% (the higher the screen ratio, the less excess space).
What is the screen resolution of HTC Desire 728 Ultra? What is PPI (Pixels Per Inch)?
The screen resolution of the HTC Desire 728 Ultra is 720 x 1280 pixels, 267 PPI.
What operating system does HTC Desire 728 Ultra use?
HTC Desire 728 Ultra uses Android 5.1.1 (Lollipop), Sense UI operating system.
What CPU does HTC Desire 728 Ultra use? Which chipset?
HTC Desire 728 Ultra uses Octa-core 1.5 GHz Cortex-A53 CPU, Mediatek MT6753 (28 nm) chipset, Mali-T720MP3 GPU.
What is the battery capacity of the HTC Desire 728 Ultra? What type of battery does HTC Desire 728 Ultra use?
The battery capacity of HTC Desire 728 Ultra is 2800 mAh. HTC Desire 728 Ultra uses a Li-Po battery.
Does HTC Desire 728 Ultra support wireless charging?
No, it does not support wireless charging.
Does HTC Desire 728 Ultra have fast charging?
No, it does not support fast charging.
How many MP (megapixels) is the main camera of HTC Desire 728 Ultra?
The main camera of HTC Desire 728 Ultra is 13.0 MP.
What type of SIM card does HTC Desire 728 Ultra use?
HTC Desire 728 Ultra uses Dual SIM (Nano-SIM, dual stand-by).
Is HTC Desire 728 Ultra waterproof?
No, it's not waterproof.
Which country's HTC Desire 728 Ultra phone?
Desire 728 Ultra is a phone of HTC, a brand from Taiwan.

(default) 9 queries took 21 ms
Nr	Query	Affected	Num. rows	Took (ms)
1	SELECT `Phone`.*, `Brand`.`id`, `Brand`.`name`, `Brand`.`slug`, `Brand`.`count`, `Brand`.`device_types` FROM `gsmfind`.`gsm_phones` AS `Phone` LEFT JOIN `gsmfind`.`gsm_brands` AS `Brand` ON (`Phone`.`brand_id` = `Brand`.`id`) WHERE `Phone`.`slug` = 'htc-desire-728-ultra' LIMIT 1	1	1	3
2	BEGIN	0	0	0
3	SELECT COUNT(*) AS `count` FROM `gsmfind`.`gsm_phones` AS `Phone` WHERE `Phone`.`id` = 8633	1	1	0
4	SELECT COUNT(*) AS `count` FROM `gsmfind`.`gsm_phones` AS `Phone` WHERE `Phone`.`id` = 8633	1	1	0
5	SELECT COUNT(*) AS `count` FROM `gsmfind`.`gsm_phones` AS `Phone` WHERE `Phone`.`id` = 8633	1	1	0
6	UPDATE `gsmfind`.`gsm_phones` SET `id` = 8633, `type` = 'phone', `brand_id` = 45, `sku` = 'P-OMZ-UE2PJ', `shortname` = 'Desire 728 Ultra', `fullname` = 'HTC Desire 728 Ultra', `slug` = 'htc-desire-728-ultra', `intro` = 'HTC Desire 728 Ultra is a smartphone that runs on Android. It was released on 2016, October. HTC Desire 728 Ultra has 5.5 inch, Super LCD2, a resolution of 720 x 1280 pixels screen. HTC Desire 728 Ultra uses Mediatek MT6753 (28 nm) chipset, Octa-core 1.5 GHz Cortex-A53 CPU, Mali-T720MP3 GPU. HTC Desire 728 Ultra supports 2G, 3G, 4G networks with Dual SIM (Nano-SIM, dual stand-by). It has 13MP Single main camera, 5MP Single selfie camera. It uses Li-Po 2800 mAh, non-removable battery. The price of HTC Desire 728 Ultra is about 246.4 USD.', `desc` = 'HTC Desire 728 Ultra Android smartphone. Announced Aug 2016. Features 5.5″ display, MT6753 chipset, 13 MP primary camera, 5 MP front camera, 2800 mAh battery, 32 GB storage, 3 GB RAM.', `keywords` = 'HTC Desire 728 Ultra,HTC,Desire 728 Ultra,GSM,mobile,phone,cellphone,information,info,specs,specification,opinion,review', `image` = '18/htc-desire-728-ultra.jpg', `versions` = NULL, `versions_json` = NULL, `comment` = 'Also known as HTC HTC Desire 728 Ultra Edition', `f_price` = 246.40, `f_date_order` = '2016-08-15', `f_width` = 77.80, `f_height` = 157.90, `f_thickness` = 7.90, `f_volume` = 97048.50, `f_weight` = 153.0, `f_pixelwidth` = 720, `f_pixelheight` = 1280, `f_resolution` = 921600, `f_ppi` = 267, `f_screenratio` = 67.9, `f_displaytype` = 'Others', `f_touchscreen` = NULL, `f_cam1type` = 1, `f_cam1f` = 2.2, `f_cam1videop` = 1080, `f_cam2type` = 1, `f_cam2resolution` = 5.0, `f_cpucore` = 8, `f_simcount` = 2, `f_batremovable` = '0', `f_wirelesscharging` = NULL, `f_3d5jack` = '1', `f_rating` = 3.0, `hl_released` = 'Released 2016, October', `hl_body` = '153g, 7.9mm thickness', `hl_os` = 'Android 5.1.1, Sense UI', `hl_storage` = '32GB storage, microSDXC', `hl_displaysize` = 5.50, `hl_displayres` = '720x1280 pixels', `hl_camerapixels` = 13.0, `hl_videopixels` = '1080p', `hl_ramsize` = '3', `hl_chipset` = 'MT6753', `hl_batsize` = 2800, `hl_battype` = 'Li-Po', `hl_popularity` = 'N/A', `hl_hits` = 444047, `hl_fans` = 21, `nettech` = 'GSM / CDMA / HSPA / EVDO / LTE', `net2g` = 'GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2<br>CDMA 800 / 1900', `net3g` = 'HSDPA 850 / 900 / 1900 / 2100<br>CDMA2000 1xEV-DO', `net4g` = '1, 3, 5, 7, 8, 38, 39, 40, 41', `net5g` = NULL, `speed` = 'HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps', `gprstext` = NULL, `edge` = NULL, `year` = '2016, August', `status` = 'Available', `dimensions` = '157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)', `weight` = '153 g (5.40 oz)', `build` = NULL, `keyboard` = NULL, `sim` = 'Dual SIM (Nano-SIM, dual stand-by)', `bodyother` = NULL, `displaytype` = 'Super LCD2', `displaysize` = '5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio)', `displayresolution` = '720 x 1280 pixels, 16:9 ratio (~267 ppi density)', `displayprotection` = NULL, `displayother` = NULL, `os` = 'Android 5.1.1 (Lollipop), Sense UI', `chipset` = 'Mediatek MT6753 (28 nm)', `chipset_id` = 381, `cpu` = 'Octa-core 1.5 GHz Cortex-A53', `gpu` = 'Mali-T720MP3', `memoryslot` = 'microSDXC (dedicated slot)', `phonebook` = NULL, `callrecords` = NULL, `internalmemory` = '32GB 3GB RAM', `memoryother` = NULL, `cam1type` = 'Single', `cam1modules` = '13 MP, f/2.2, 28mm (wide), AF', `cam1features` = 'LED flash, HDR, panorama', `cam1video` = '1080p@30fps', `cam2type` = 'Single', `cam2modules` = '5 MP, f/2.8, 34mm (standard)', `cam2features` = NULL, `cam2video` = '1080p@30fps', `loudspeaker` = 'Yes, with stereo speakers', `alerttype` = NULL, `3d5jack` = 'Yes', `optionalother` = NULL, `wlan` = 'Wi-Fi 802.11 b/g/n, hotspot', `bluetooth` = '4.1, A2DP', `gps` = 'Yes, with A-GPS', `infraredport` = '0', `nfc` = 'No', `radio` = 'FM radio', `usb` = 'microUSB 2.0', `sensors` = 'Accelerometer, proximity, compass', `messaging` = NULL, `browser` = NULL, `clock` = NULL, `alarm` = NULL, `games` = NULL, `languages` = NULL, `java` = NULL, `featuresother` = NULL, `batdescription1` = 'Li-Po 2800 mAh, non-removable', `charging` = NULL, `batstandby1` = NULL, `battalktime1` = NULL, `batmusicplayback1` = NULL, `colors` = 'Black Gold, Cappuccino Brown', `models` = NULL, `sar_us` = NULL, `sar_eu` = NULL, `price` = 'About 220 EUR', `tbench` = NULL, `tdisplay` = NULL, `tcamera` = NULL, `tloudspeaker` = NULL, `taudioquality` = NULL, `batlife` = NULL, `publish` = '0', `hits` = 1241, `post_socials` = NULL, `s_url` = 'htc_desire_728_ultra-8633.php', `last_get` = '2022-07-26 21:20:11', `last_get_vi` = '2025-07-03 05:17:22', `created` = '2020-07-17 23:56:17', `modified` = '2021-05-17 18:36:21' WHERE `gsmfind`.`gsm_phones`.`id` = '8633'	1	1	1
7	COMMIT	0	0	0
8	SELECT `Brand`.`id`, `Brand`.`country_id`, `Brand`.`name`, `Brand`.`slug`, `Brand`.`logo`, `Brand`.`intro`, `Brand`.`count`, `Brand`.`device_first`, `Brand`.`device_last`, `Brand`.`website`, `Brand`.`device_types`, `Brand`.`publish`, `Brand`.`hits`, `Brand`.`weight`, `Brand`.`s_link`, `Brand`.`start_date`, `Brand`.`end_date`, `Brand`.`created`, `Brand`.`modified`, `Country`.`id`, `Country`.`code_3`, `Country`.`code_m49`, `Country`.`name`, `Country`.`slug`, `Country`.`adjective`, `Country`.`continent_name`, `Country`.`continent_code` FROM `gsmfind`.`gsm_brands` AS `Brand` LEFT JOIN `gsmfind`.`gsm_countries` AS `Country` ON (`Brand`.`country_id` = `Country`.`id`) WHERE `Brand`.`id` = 45 LIMIT 1	1	1	1
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(default) 9 queries took 21 ms

Query

Error

Affected

Num. rows

Took (ms)

SELECT `Phone`.*, `Brand`.`id`, `Brand`.`name`, `Brand`.`slug`, `Brand`.`count`, `Brand`.`device_types` FROM `gsmfind`.`gsm_phones` AS `Phone` LEFT JOIN `gsmfind`.`gsm_brands` AS `Brand` ON (`Phone`.`brand_id` = `Brand`.`id`) WHERE `Phone`.`slug` = 'htc-desire-728-ultra' LIMIT 1

BEGIN

SELECT COUNT(*) AS `count` FROM `gsmfind`.`gsm_phones` AS `Phone` WHERE `Phone`.`id` = 8633

UPDATE `gsmfind`.`gsm_phones` SET `id` = 8633, `type` = 'phone', `brand_id` = 45, `sku` = 'P-OMZ-UE2PJ', `shortname` = 'Desire 728 Ultra', `fullname` = 'HTC Desire 728 Ultra', `slug` = 'htc-desire-728-ultra', `intro` = 'HTC Desire 728 Ultra is a smartphone that runs on Android. It was released on 2016, October. HTC Desire 728 Ultra has 5.5 inch, Super LCD2, a resolution of 720 x 1280 pixels screen. HTC Desire 728 Ultra uses Mediatek MT6753 (28 nm) chipset, Octa-core 1.5 GHz Cortex-A53 CPU, Mali-T720MP3 GPU. HTC Desire 728 Ultra supports 2G, 3G, 4G networks with Dual SIM (Nano-SIM, dual stand-by). It has 13MP Single main camera, 5MP Single selfie camera. It uses Li-Po 2800 mAh, non-removable battery. The price of HTC Desire 728 Ultra is about 246.4 USD.', `desc` = 'HTC Desire 728 Ultra Android smartphone. Announced Aug 2016. Features 5.5″ display, MT6753 chipset, 13 MP primary camera, 5 MP front camera, 2800 mAh battery, 32 GB storage, 3 GB RAM.', `keywords` = 'HTC Desire 728 Ultra,HTC,Desire 728 Ultra,GSM,mobile,phone,cellphone,information,info,specs,specification,opinion,review', `image` = '18/htc-desire-728-ultra.jpg', `versions` = NULL, `versions_json` = NULL, `comment` = 'Also known as HTC HTC Desire 728 Ultra Edition', `f_price` = 246.40, `f_date_order` = '2016-08-15', `f_width` = 77.80, `f_height` = 157.90, `f_thickness` = 7.90, `f_volume` = 97048.50, `f_weight` = 153.0, `f_pixelwidth` = 720, `f_pixelheight` = 1280, `f_resolution` = 921600, `f_ppi` = 267, `f_screenratio` = 67.9, `f_displaytype` = 'Others', `f_touchscreen` = NULL, `f_cam1type` = 1, `f_cam1f` = 2.2, `f_cam1videop` = 1080, `f_cam2type` = 1, `f_cam2resolution` = 5.0, `f_cpucore` = 8, `f_simcount` = 2, `f_batremovable` = '0', `f_wirelesscharging` = NULL, `f_3d5jack` = '1', `f_rating` = 3.0, `hl_released` = 'Released 2016, October', `hl_body` = '153g, 7.9mm thickness', `hl_os` = 'Android 5.1.1, Sense UI', `hl_storage` = '32GB storage, microSDXC', `hl_displaysize` = 5.50, `hl_displayres` = '720x1280 pixels', `hl_camerapixels` = 13.0, `hl_videopixels` = '1080p', `hl_ramsize` = '3', `hl_chipset` = 'MT6753', `hl_batsize` = 2800, `hl_battype` = 'Li-Po', `hl_popularity` = 'N/A', `hl_hits` = 444047, `hl_fans` = 21, `nettech` = 'GSM / CDMA / HSPA / EVDO / LTE', `net2g` = 'GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2<br>CDMA 800 / 1900', `net3g` = 'HSDPA 850 / 900 / 1900 / 2100<br>CDMA2000 1xEV-DO', `net4g` = '1, 3, 5, 7, 8, 38, 39, 40, 41', `net5g` = NULL, `speed` = 'HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps', `gprstext` = NULL, `edge` = NULL, `year` = '2016, August', `status` = 'Available', `dimensions` = '157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)', `weight` = '153 g (5.40 oz)', `build` = NULL, `keyboard` = NULL, `sim` = 'Dual SIM (Nano-SIM, dual stand-by)', `bodyother` = NULL, `displaytype` = 'Super LCD2', `displaysize` = '5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio)', `displayresolution` = '720 x 1280 pixels, 16:9 ratio (~267 ppi density)', `displayprotection` = NULL, `displayother` = NULL, `os` = 'Android 5.1.1 (Lollipop), Sense UI', `chipset` = 'Mediatek MT6753 (28 nm)', `chipset_id` = 381, `cpu` = 'Octa-core 1.5 GHz Cortex-A53', `gpu` = 'Mali-T720MP3', `memoryslot` = 'microSDXC (dedicated slot)', `phonebook` = NULL, `callrecords` = NULL, `internalmemory` = '32GB 3GB RAM', `memoryother` = NULL, `cam1type` = 'Single', `cam1modules` = '13 MP, f/2.2, 28mm (wide), AF', `cam1features` = 'LED flash, HDR, panorama', `cam1video` = '1080p@30fps', `cam2type` = 'Single', `cam2modules` = '5 MP, f/2.8, 34mm (standard)', `cam2features` = NULL, `cam2video` = '1080p@30fps', `loudspeaker` = 'Yes, with stereo speakers', `alerttype` = NULL, `3d5jack` = 'Yes', `optionalother` = NULL, `wlan` = 'Wi-Fi 802.11 b/g/n, hotspot', `bluetooth` = '4.1, A2DP', `gps` = 'Yes, with A-GPS', `infraredport` = '0', `nfc` = 'No', `radio` = 'FM radio', `usb` = 'microUSB 2.0', `sensors` = 'Accelerometer, proximity, compass', `messaging` = NULL, `browser` = NULL, `clock` = NULL, `alarm` = NULL, `games` = NULL, `languages` = NULL, `java` = NULL, `featuresother` = NULL, `batdescription1` = 'Li-Po 2800 mAh, non-removable', `charging` = NULL, `batstandby1` = NULL, `battalktime1` = NULL, `batmusicplayback1` = NULL, `colors` = 'Black Gold, Cappuccino Brown', `models` = NULL, `sar_us` = NULL, `sar_eu` = NULL, `price` = 'About 220 EUR', `tbench` = NULL, `tdisplay` = NULL, `tcamera` = NULL, `tloudspeaker` = NULL, `taudioquality` = NULL, `batlife` = NULL, `publish` = '0', `hits` = 1241, `post_socials` = NULL, `s_url` = 'htc_desire_728_ultra-8633.php', `last_get` = '2022-07-26 21:20:11', `last_get_vi` = '2025-07-03 05:17:22', `created` = '2020-07-17 23:56:17', `modified` = '2021-05-17 18:36:21' WHERE `gsmfind`.`gsm_phones`.`id` = '8633'

COMMIT

SELECT `Brand`.`id`, `Brand`.`country_id`, `Brand`.`name`, `Brand`.`slug`, `Brand`.`logo`, `Brand`.`intro`, `Brand`.`count`, `Brand`.`device_first`, `Brand`.`device_last`, `Brand`.`website`, `Brand`.`device_types`, `Brand`.`publish`, `Brand`.`hits`, `Brand`.`weight`, `Brand`.`s_link`, `Brand`.`start_date`, `Brand`.`end_date`, `Brand`.`created`, `Brand`.`modified`, `Country`.`id`, `Country`.`code_3`, `Country`.`code_m49`, `Country`.`name`, `Country`.`slug`, `Country`.`adjective`, `Country`.`continent_name`, `Country`.`continent_code` FROM `gsmfind`.`gsm_brands` AS `Brand` LEFT JOIN `gsmfind`.`gsm_countries` AS `Country` ON (`Brand`.`country_id` = `Country`.`id`) WHERE `Brand`.`id` = 45 LIMIT 1

SELECT `Image`.`id`, `Image`.`g_id`, `Image`.`type`, `Image`.`title`, `Image`.`slug`, `Image`.`thumbnail`, `Image`.`image` FROM `gsmfind`.`gsm_images` AS `Image` WHERE `Image`.`phone_id` = 8633 ORDER BY `Image`.`created` DESC

HTC Desire 728 Ultra specs, comparisons, faq, opinions

HTC Desire 728 Ultra overview

HTC Desire 728 Ultra full specifications

NETWORK

LAUNCH

BODY

DISPLAY

PLATFORM

MEMORY

MAIN CAMERA

SELFIE CAMERA

SOUND

COMMUNICATIONS

FEATURES

BATTERY

MISCELLANEOUS

Photos and videos of HTC Desire 728 Ultra

Frequently asked questions:

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